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Google Search Console has a lot to offer in analyzing your site’s performance per Google’s algorithm. Organic traffic can be monitored here, and it lets you fix issues that hinder an excellent user interface on your website. Additionally, the data retrieved by indexing and crawling into your site to look for problems helps you assess and improve your SEO rankings. Besides Google Analytics, Google Search Console is an essential tool with features that help you optimize your website for search engines and users. |
Improving your brand’s SEO rankings depends on your strategies to reach the top of Google’s search engine results page (SERP). As much as Google optimizes its search engine for the users’ ease of using the internet, it also provides tools for website owners to increase brand awareness. Certainly, you could benefit from Google Search Console’s many features.
This article will give you a Google Search Console overview, including its top features that can benefit your SEO rankings. Keep reading to learn more.
What’s Google Search Console?
One of Google’s web tools, the Google Search Console, can help your website improve its content to increase its rankings on search engine results pages. It helps you monitor your organic traffic with more than just knowing your demographics but also getting to know your site’s performance through clicks, impressions, and rankings on Google Search.
Additionally, many users benefit from using Google Search Console for SEO other than website owners, such as:
- Virtual assistants
- SEO consultants
- SEO agencies
Book to read: Google Search Console Complete Guide
How Google Search Console Works
Google Search Console collects data reports of your website through Google Search activities such as crawling, indexing, and search results across your web pages.
With the Google Search engine, it has software known as web crawlers that explores the web and adds relevant and valuable web pages to its index.
Additionally, Google Search Console creates reports from these indexed and crawled web pages.
Generally, the Index Coverage report means that Google Search Console can read and locate essential pages on your website. This can also provide you with the indexing status through its URL inspection.
As you navigate to the summary page of your page indexing report, you’ll see the overview of the following:
- A graph and counts of your indexed and non-indexed URLs
- Tables suggesting reasons why URLs couldn’t be indexed
- Source value in the table indicating whether the issue is from Google or on your website
- Improve page experience table provides listed warnings that can reduce Google’s indexing abilities on your web pages
On the other hand, Google Search Console errors that can occur, such as the 500-level error, means that web crawlers have not successfully accessed your URL.
As to how Google Search Console shows results from the data retrieved from indexed pages, you’ll reap its benefits for your SEO.
Book to read: WHAT IS GOOGLE SEARCH CONSOLE
Google Search Console’s Benefits to SEO
The features of Google Search Console will give you the following SEO benefits and increase organic rankings and web traffic.
1. Google Search Console Verification
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The use of Google Search Console would confirm if Google can find your website in the first place. From this, you can ensure that Google has indexed your URL, showing the overview of the performance coverage of the indexed web pages on your site.
2. Track Your Google Search Engine Performance
Google Search Console crawl reports and lets you monitor your performance, such as the traffic coming from Google’s search engine.
This includes the total of web search clicks every week, which you can compare and closely track your progress as to where you are on the Google search engine. So, you’ll be able to know which of your optimization and web traffic strategies should be discarded or prevail.
3. Fix User Interface Issues on Your Site
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Google Search Console thrives on the essential four metrics it provides: impressions, clicks, average clickthrough rate (CTR), and average positions. Plus, you’ll also receive notifications from indexing, spam, and black hat SEO that may affect your ranking later on since it’s not following the guidelines accordingly.
4. Updates on Your Sitemaps
Every time you create new web pages, submitting their URLs on sitemaps for indexing is better. This will then update the information regarding the webpage and let you see if there will be indexing issues that could be encountered while the bots crawl it.
5. Test Mobile Usability
Source: https://assets.justinmind.com/wp-content/uploads/2020/01/what-is-mobile-app-usability-testing.png
Your user interface design should be optimized for desktops and mobiles. Generally, Google Search Console can give you a mobile usability report showing user issues on their mobile devices.
On its summary page, it has tables that can show off up to 1,000 rows of data. So, the page can either be usable, which means it’s mobile-friendly, or not usable. Also, it will show the total count of pages in an error state.
Google Search Console’s Difference With Google Analytics
Google search console and analytics may look similar to certain features, such as metrics and statistics. The Google Search Console features metrics to determine the website performance, while Google Analytics focuses more on the demographics and the users’ journey on the website and app.
How Much SEO Costs
Is SEO worth it, or are SEO services worth it for your brand marketing online? SEO pricing may vary, but most projects cost $1500-$5,000 monthly.
Generally, SEO packages can cater according to your needs or improve your SEO depending on your project’s size. It mostly comes with a monthly subscription, and the standard package includes services such as:
- On-site optimization
- Backlink building
- Content creation
- SEO keyword research
SEO vs. Google Ads
SEO and Google Ads can both affect and improve your search engine rankings. Although in Google Ads, paid advertising can boost your visibility on search engine pages. While SEO focuses on the organic maintenance and improvement of your search engine rankings and site to increase web traffic, SEO examples include keyword optimization and designing user-friendly pages.
Google Search Console: How to Use
You must verify your ownership to start your Google Search Console registration. So for you to be the Google Search Console owner of your site, follow these steps:
1. As you visit Google Search Console’s page, you’ll know you’re on their home page if you’ve seen the heading, “Welcome to Google Search Console.”
2. For your Google Console search login, use the account, preferably the one you’re using in Google Analytics, so it’ll use the same credentials and be able to connect it with Search Console later.
3. You’ll then be asked to select the property type. Paste the URL on whichever property type, whether to verify the domain as the whole website or as a URL prefix.
4. Once the confirmation is done, you’ll be directed to Google Search Console’s dashboard.
Book to read: Google Search Console A Complete Guide
Use Google Search Console to Benefit SEO
Aside from Google Analytics, Google Search Console has proved its strength as an essential online marketing tool. It has proven its features of verifying your visibility and web traffic and ranking performance on Google search engine results page.
Therefore, assessing your ranking performance can improve your SEO as you resolve the issues and redefine your strategies in optimizing your website to search engines.
Did you find this article helpful? Check out these blogs on other apps, tools, and strategies that benefit your SEO.
