TikTok is a popular app that allows you to create and share short videos. It has over 100 million users worldwide. The app’s main purpose is to entertain people, but it also has several useful features for marketing your business or personal brand.
So you’ve started posting videos, only to find that you’ve got 0 views on TikTok. Therefore, you need to draw more attention to your profile, and how will you be able to do that? This blog answers the big question of all Tiktok users: How to get more views on TikTok?
Why has TikTok become so popular?
Table link: https://socialiser.eu/wp-content/uploads/2021/03/organic-TikTok-growth.jpg
Since its launch in 2015, TikTok has grown rapidly, becoming one of the most popular social media apps on mobile platforms worldwide.
TikTok is a social sharing website that allows you to create and share social media content with your friends and family. These contents can be videos, images, messages, gifs, quotes, and more. Moreover, Tiktok is also very easy to use and has a very clean interface.
What started as a lip-syncing platform for the GenZ people became a channel for different users and content creators to engage with their audiences. From famous dance moves, TikTok has evolved to diverse contents such as:
- Dialogue reenactments
- Social media challenges
- Voiceovers
- Different tutorials
- Daily life videos
In short, TikTok has become a lifestyle social media platform. Users are given a chance to share whatever they want as long as they don’t violate TikTok’s user policies.
Because of its growing popularity, this social media platform has developed an algorithm to generate more TikTok views for deserving content creators. If you want to drive more traffic to your videos, you must understand how the TikTok algorithm works.
How does the Tiktok algorithm work?
According to Tiktok, the algorithm will recommend videos to you based on your viewing preferences so that you can enjoy the right content you’re interested in. A recommendation system decides which videos will show on your For You Page. In this way, it will be easier for TikTok users to find content videos they love.
How to get more views on TikTok?
Understanding how the TikTok algorithm works is the key to learning how to get more views on TikTok. If you want to get more views on TikTok, your videos must land on another user’s “For You Page.” When your videos show up on users’ “For You Page,” you drive more traffic and engagement to your user profile.
Optimizing your content for FYP
The For You Page on TikTok is the key indicator of a user’s success on the application. When your video shows up on the FYP of a certain user, it means that your content can connect with them.
When you can connect with another TikTok user, you drive more video views on your profile. This is one of the most important ways to get your videos seen on TikTok.
TikTok’s For You Page is somehow similar to Youtube’s Home page, where it features different videos according to your preference and most viewed types of content.
Factors Driving A User’s “For You Page”
TikTok presents the key signals driving the For You Page of TikTok users:
1. User interaction
TikTok gives importance to user interaction. The more comments, shares, likes, and duets it receives when you post a video, the more likely the TikTok algorithm will pick your video up.
You also have to consider the rate of users watching your videos until the end. They are more likely to be picked up by TikTok for further reach and distribution.
2. Video Settings and information
Your videos are more likely to get more views on TikTok and have a higher chance of appearing in another users’ FYP when you use different hashtags, captions, and audio.
3. Account and device settings
Your content views on TikTok can also be affected by your account and device settings. These settings include:
- Your location
- Language preference
- Country setting
These determining factors are also crucial as TikTok tries to curate videos for your FYP.
You also have to understand that the TikTok algorithm does not look at the follower count or high-rating performance of previous videos. So if you are new to this platform, all you need is to generate good quality content for your target audience, and you’ll have more video views in no time.
Using Trending Sounds and Video Effects
Another way to get views on TikTok and have your video picked up by its algorithm is to use different trending sounds and video effects. You can usually find these when you click the search icon on the bottom of your screen.
Image Source: https://later.com/blog/tiktok-sounds
When you click on the search icon, it allows you to type the title of the audio or effect you’re looking for.
Suppose you’re looking to improve your chances of being discovered by different TikTok users. Join the trend! This can increase your TikTok views because most users enjoy watching trending content on TikTok.
Inviting Fellow Content Creators to do a Collaboration
Collaborating with other content creators who resonate with your content can also help increase your views on Tiktok. By tapping into their fans and followers, you are widening your target audience.
Several small and big business brands are collaborating to gain more TikTok video views, which will help boost customer engagement. For users using TikTok in their marketing strategy, it is an advantage that you can’t miss.
Engaging With Users On Your Niche
TikTok has evolved to become a lifestyle platform where you can post anything. No matter what your niche is, you will certainly have a place here.
With that in mind, you have to know your niche to know your target audience. This will help you determine what content you need to create that will be engaging.
Proper audience engagement can lead to having more views on TikTok. Moreover, it can lead to more video shares, likes, comments, and other types of user interaction, which are key driving forces of TikTok’s algorithm.
Only Publish Valuable Content
As mentioned, the TikTok algorithm does not care about your follower count. When you post high-quality content that piques people’s interest, you will likely get more video views on TikTok.
Posting valuable content also means that your videos should be attractive. You should be prepared to invest in:
- A good camera with proper lighting
- The right background for your niche
- The best video editing software
Investing in these can determine the success of your videos and, eventually, help increase your views on TikTok.
Promote Your Videos on Other Social Media Platforms
Another way to get more views on TikTok is to promote your videos on other social media platforms like Instagram, Twitter, and Facebook.
It’s easy to share your published videos, and you can choose where you want to share them. Tap on the video on your profile to start sharing it, then select the three dots along the right-hand side of the screen.
Image Source: https://www.socialmediaexaminer.com/how-to-create-your-first-tiktok-video/
Maximize Engagement Metrics
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Maximizing your engagement metrics can also drive more views on your TikTok videos and more profile visits.
Ensure that you engage with your fans and followers while keeping a professional tone while sharing your videos. Some of the best strategies to maximize your engagement rate on TikTok videos are:
- Do live streams
- Upload high-quality videos
- Post TikTok videos frequently
- Use the Q&A feature on TikTok
- Take advantage of the For You Page
- Reply to users’ comments on your published TikTok videos
- Create Stitches and Duets with fellow TikTok content creators
Hashtags and TikTok Video Views
Hashtags are a powerful marketing tool that can help you reach your target audience with just a few clicks.
A lot of people are obsessed with hashtags. Despite this, many people don’t know how to use it effectively. Here’s what you need to know about using them correctly to get more TikTok video views.
How do you select the right hashtags?
Using hashtags on TikTok does not mean that you can use any hashtag you want.
Select hashtags depending on your niche. Other content creators in the same niche can click on it and see your related content. In this way, you can increase your TikTok views.
Another helpful tip to selecting the right hashtag for your video is using trending hashtags. These can help you drive more video views on TikTok. Tap the search icon on the bottom of your screen and pick what’s relevant to your video.
Image Source: https://playlistpush.com/blog/how-to-get-more-tiktok-views-tips-on-the-algorithm-and-the-for-you-page/
TikTok’s Proper Hashtagging Etiquette
Hashtags are a great way to engage with your audience. While this trend has been going on for a while now, you should still be responsible for using proper hashtags when posting your TikTok videos.
Some of the rules you can follow to avoid spamming and violating TikTok’s community guidelines include:
1. Don’t over-use too many per video
2. Avoid repeating hashtags on one video
3. Use relevant hashtags depending on the video you will publish
4. Mix popular and less popular hashtags
5. Participate in different hashtag challenges to gain more TikTok views
TikTok Views Final Wrap
The number of users continues to increase every day, and it’s important to understand how to get more views on TikTok for your videos to stand out. By following the tips presented in this blog, you are increasing your chances of boosting organic traffic to your profile and increasing your video views.
If you enjoyed reading and have learned something from this blog, check out our other blog articles at iWritingSolutions.
