Youtube has become the most popular video-sharing platform today. With over two billion users online, it has become where vloggers, video enthusiasts, small business owners, and even big brands share their content to reach and engage with a bigger audience.
Competitions have also increased, and you have to know how to remain in the Youtube loop.
Youtube has been saturated with different types of content and knowing what your target audience likes and when they prefer to watch your videos are essential in growing your channel.
Knowing the best time to upload a video on Youtube depends on different factors concerning your target audience. These factors are:
- Time zone of your viewers
- Location of your target audience
- Age range
Researching these audience factors can help you figure out their Youtube habits, driving you to know when to post your videos on Youtube.
When is the best time to upload a video on Youtube?
Knowing the best time to post on Youtube requires extensive research from different websites online. If you search for this question on the web, most sources will have contrasting conclusions on the best time to post on Youtube.
Why? As mentioned earlier, knowing when is the best time to upload videos on Youtube depends on your target audience.
Boosted Conclusions
According to research done by Boosted, most Youtube users are in the United States. Aside from the US, there are also big Youtube markets in Brazil, China, Russia, India, and the UK.
Boosted also recommends posting your videos a few hours earlier than peak time. It makes your videos easily reachable and searchable.
The best days to upload to Youtube for Boosted are weekends (Friday to Saturday) and Wednesdays. The best time to upload is at exactly 5 pm, but you can still drive traffic to your videos as long as you post before 9 pm.
Boosted also found out that the best time to post is at 11 am or 5 pm on Sundays.
Edgy Views
Edgy recommends Youtubers upload their videos regularly on weekdays between 2 pm and 4 pm CST or EST. The source also encourages uploading videos hours before the peak time so that Youtube will have enough time to index their videos.
When a video is indexed, the chances of it showing up on web search results is higher.
For weekend viewers, Edgy mentions that the best time to upload videos to Youtube on weekends is between 10 am to 11amn EST or CST.
HowSociable’s Calculations
Another site, HowSociable, mentions that the best time to upload youtube videos is in late afternoons when most viewers are alone.
They have also observed that one of the most effective ways to drive traffic to Youtube videos is posting when it’s close to the weekend.
They recommend that the best day to upload to Youtube for greater traffic is Thursday or Friday. Monday to Wednesday are the worst days to upload a Youtube video.
Misfit Hustler’s Technique
For Misfit Hustler, they do not recommend any specific time but encourage you to check your channel’s traffic details and analytics to help you choose the best time to upload.
According to Misfit, after figuring out the best time to upload your channel, upload your video at least two hours before your primetime.
Misfit Hustler also suggests posting a day before when most viewers can gain traffic to your channel. It is because videos commonly pick up most views during the first two days when they’re posted.
If the second busiest day for your channel is the day before the busiest day, upload your video on the second busiest day.
In this way, you are driving traffic to your Youtube for the two most active days of your channel.
Uploading Videos Without Youtube’s Advanced Features
If your channel has not gained enough traffic and engagement yet, you will not have any access to Youtube’s Advanced Report feature.
This feature can help you gauge when your viewers are active on Youtube and when they watch your videos on Youtube.
Without this advanced feature, all you can do is search for the best time to upload to Youtube on Google and take it from there.
Generally, the best time to upload videos on Youtube depends on the days when you upload.
Image Source: https://invideo.io/blog/best-time-to-post-youtube-videos/
The problem with this trend is that it’s not guaranteed to work on your channel. As mentioned, knowing the best day and time to upload your videos will depend on your niche and target audience.
If you have a business channel, what works best for you may be entirely different from other niches and channels.
Uploading Videos With The Youtube’s Advanced Report Feature
Youtube’s Advanced Report feature can help you generate your real-time analytics report to identify the best time to publish on Youtube when your channel has gained enough traction.
Aside from the real-time report, this feature also gives you a report on when your viewers are on Youtube.
When Is the Best Day to Upload Based on a Real-Time Analytics Report?
To see your channel’s real-time analytics,
1. Open Youtube Studio.
2. Click on Analytics.
3. Go to Overview Tab
Image Source: https://ahrefs.com/blog/youtube-seo/
Through the real-time analytic report, you can figure out the best time to publish Youtube videos. It lets you see which videos were most viewed during the last 48 hours and the last 60 minutes.
With this report, you can gauge the best time to upload videos that drive enough engagement and traffic to your channel.
The last 48 hours feature can help you see the specific hour of the day when your videos are viewed the most.
If you have figured out the peak hour for your channel, the best time to upload on Youtube would be one to two hours before the peak hour.
When Are Your Viewers on YouTube?
Another helpful feature of Youtube’s Advance Report is knowing when your viewers are live on Youtube. To do this,
1. Go to Youtube Studio.
2. Click Analytics.
3. Go to the Audience Tab.
Image Source: https://ahrefs.com/blog/youtube-seo/
This report generates a more researched overview of the traffic towards your Youtube channel. It can show you a detailed report of the most common time when your viewers are on Youtube.
The report shows the specific periods when your viewers are on Youtube browsing and watching through purple bars.
Dark bars represent the prime time when your viewers are on Youtube, while the lightest and brightest bars show the time when your viewers are not likely on Youtube.
With this advanced report, you can plan the ideal video posting schedule for your channel. This report also helps you figure out the best days to post videos on your Youtube channel.
How to Check the Live Subscriber Count On YouTube?
The live Youtube subscriber count is a good feature in determining videos that have caused a gain or loss in the subscriber count.
It helps to know the best time to post on Youtube because knowing the live subscriber count can help your channel filter out videos with the fewest views.
You can know when’s the best time to publish and what videos to make to keep the subscriber count from going down through the live count.
Nowadays, it’s easy to get the live subscriber count through different online tools such as
The Best time to Upload vs. The Best time to Publish
If you want your videos to show up in the search results for a specific time, you need to upload your video earlier to give time for Youtube to
- Process your videos to give them HD quality
- Check your videos for ad suitability
To increase your video’s revenue, make sure that you upload it at least one hour before it gets published.
What Happens When You Post YouTube Videos Before Peak Time?
The better question is, what happens when you don’t post your videos before peak time? You have lost the opportunity to gain views by not publishing the video earlier.
You don’t give Youtube ample time to index your video, run its quality, and check its ad suitability to help suggest it to a wider audience.
This is why you should upload your videos before peak time. Your channel’s publish time can affect the short-term performance of the video, most specifically the first two days when your video’s published.
Youtube’s Scheduling Feature to upload videos on Youtube
Youtube’s scheduling feature has been updated to help you find the best time to post on Youtube 2021.
Whether you have many subscribers or have started to monetize your videos already, this scheduling feature lets you publish at the exact time you want your videos to be seen by your viewers.
Using this advanced feature is a strategic way to know when’s the best time to publish videos on Youtube.
The only requirement to enable this feature is a verified Youtube account. To do this,
1. Check your channel settings if you are already verified.
2. Prove that you are human by providing a way to receive your verification code.
3. Enter your verification code once received.
4. You are now verified!
To schedule your videos on Youtube:
1. Upload your video and add all the video details needed.
2. Select the schedule you want to publish your video.
3. Click on the Schedule button.
Things to Consider When Uploading Videos on Youtube
The most important consideration to know when’s the best time to upload videos on Youtube is to know your target audience very well. To do this, you can research other Youtube influencers with the same niche as you.
In this way, you can know the strategies of your competitors.
How often you post is also important. Once you know your viewer’s Youtube habits, decide how frequently you will upload videos on Youtube.
Upload on the best day and time more frequently to maintain a consistent engagement with your audience.
The bottom line is: know your audience. Research well on the age range. Different age groups also have different preferred view times on Youtube.
Knowing the demographics of your viewers can help you figure out the best time to release Youtube videos.
Youtube in a Nutshell
Like any other social media website, Youtube has also become a popular website for content creation. It has also become a place where small businesses connect and engage with their target market online.
The most important first step to knowing the best time to release videos on Youtube is to be familiar with your niche and target audience.
Knowing your target audience very well is the key to identifying when your videos can get more views in a day.
Create your videos, give them the best you can to win over your competitors, and make sure that they are high quality to create a consistent engagement with your target audience.
If you enjoyed reading and have learned something from this blog, check out our other blog articles at iWritingSolutions.
