| Summary |
| TikTok is an online platform that continues to make its mark in the digital world, competing against larger social media channels like Facebook, Twitter, and Instagram. To stay on top, it lets users create trends, challenges, dance videos, and other day-to-day videos and land them on other users’ FYP. Through this strategy, brands and influencers can increase their visibility and improve their engagement with their audience. TikTok’s For You Page is the holy grail of this platform, and you must know the ultimate ways how you can land on it for your success. |
TikTok is a popular social media app that has gained traction recently. People use this platform to share videos of themselves performing everyday tasks or talking about their lives. Additionally, brands and influencers have started to use TikTok to increase their visibility and gain audience engagement. The best way to attract more people to your content on TikTok is to land on a user’s FYP.
In this blog, learn more about what it stands for, how it works, and what you can do to land on your audience’s FYP.
What Does FYP Mean in TikTok?
FYP stands for TikTok’s “For You Page.” It’s similar to Instagram’s Explore page, and it’s generally the first page that appears when you click on the TikTok app. This platform’s FYP features a curated list of videos from influencers and content creators you follow. Based on TikTok, the more videos you like, the more you’re engaged.
Big stars like Addison Rae and Chase Hudson have gained popularity on TikTok by appearing on several users’ For You Page. The more times you appear on anyone’s FYP, the more exposure you gain, increasing your chance of attracting more followers as well. Additionally, when you keep on appearing on TikTok users’ For You Page, more brands would likely want to collaborate with you.
How Does TikTok’s FYP Work?
TikTok’s FYP is part of the curated algorithm framework of this social media platform. It aims to surface certain content and videos on your landing page, giving you a chance to engage with them and gauge whether you’re interested or not. For the part of the content creator, TikTok’s algorithm allows them to show their videos to more people, helping them to be popular on TikTok.
According to TikTok, its algorithm is responsible for placing curated videos on your FYP, giving you the easy task of finding creators and content you enjoy watching. The algorithm is based on a recommendation system that selects which content to reach which TikTok user.
One thing unique about the FYP is that no two users will have the same feed; each For You Page is different and tailored to a certain individual.
Factors That Affect The FYP
Generally, three factors can affect how often you’ll land on a certain user’s FYP: user interactions, device and account settings, and video information. These factors are also essential for the platform’s algorithm because they help TikTok’s system decide where your videos will appear.
User Interactions
User interactions refer to the number of likes, comments, shares, and duets your video receives. The more these numbers are, the higher chance TikTok’s algorithm will utilize your video. Additionally, a video’s completion rate is also important. The more users who watch your videos make it to the end, the better chance your content will be picked up for distribution to more TikTok audiences.
Device and Account Settings
These settings involve your language preference, location, device, and country setting. They are also vital in helping TikTok’s algorithm curate videos for your FYP. However, they are not the most prioritized signals, and TikTok still allows your content to reach wider audiences globally.
Video Information
Video information includes the hashtags, captions, and audio you use. If you use trending sounds or hashtags, the algorithm will more likely pick your video and land it on most users’ FYP. Remember that one of TikTok’s goals is to maintain its users, and feeding these users trending content is a great way to accomplish that goal.
Why TikTok’s FYP is Important
The FYP on TikTok is the ultimate key to this platform’s success. Landing on anyone’s FYP means that your content resonates with a certain audience group. Because of this, TikTok’s algorithm picked it up, recognized your videos’ quality and content uniqueness, and distributed them to more users who’ll likely enjoy watching them.
Today, even brands and influencers utilize TikTok to boost their engagement and gain more followers. These businesses and content creators create high-quality and engaging videos that can increase their visibility, allowing more people to become aware of what products and services they offer.
How Can It Help Brands and Influencers
TikTok became a safe space not just for normal people who love sharing their day-to-day life through videos. Brands and influencers who want to gain more engagement and traffic to their main websites can also use TikTok. The following are ways how TikTok has helped famous and starting influencers and businesses:
Gaining Followers and Monetization
When you land on more users’ For You Page, you become part of the limelight, likely attracting more followers. The good news is that you can monetize the videos you post on TikTok with its Creator Fund. To utilize this TikTok feature, you need to reach 10,000 followers on the app.
Sponsorships
Creating more content that resonates with more people allows TikTok’s algorithm to push your videos to wider audiences, providing you more recognition for your brand. When you’re more recognized on TikTok, you can get pain sponsorships or increased business’ product sales.
Platform Growth
TikTok is simply one of the famous social media platforms you can use to engage your audiences. When you become famous on this platform, you can use it to direct your content traffic and engagement to your other platforms like Facebook, growing your online community even further.
Free Exposure
Basically, you’re getting free exposure when your views increase because TikTok’s algorithm is responsible for distributing it to more people by making your video appear on more FYP.
Tips To Land on FYP
There’s no shortcut to becoming a successful brand or content creator on TikTok because its algorithm constantly changes. However, you can still do several things to improve the videos you post, allowing you to land on more audience’s FYP. Let’s talk about them below.
Take Advantage of the Trend
TikTok never runs out of trends, and it certainly favors content and videos that follow the prevailing challenges and trends. Even brands know how to take advantage of the trends, allowing more people to resonate with their content. Generally, the chances of your video ranking high on the users’ For You Page are better when you’re updated with what’s trending or any recent dance challenges.
Aside from trends, hashtag challenges are also a perfect way to encourage your viewers to finish your video.
Use Relevant Hashtags
Utilizing relevant hashtags can help draw attention to your videos. Most users also use these hashtags to find the videos they can resonate with on TikTok. When you use the right hashtags, you can increase your brand’s audience engagement by increasing your chances of appearing on TikTok’s FYP.
The following are basic TikTok hashtags rules you can follow:
1. Mix and match popular hashtags with the regular and less popular ones.
2. Utilize trending hashtags depending on your niche.
3. Engage in different hashtag challenges to reach more viewers.
4. You can use #ForYou or #fyp, but don’t always rely on them.
5. Avoid overstuffing hashtags on your captions because they can make your post spammy.
Create Engaging Content
When creating engaging content, you should know your strengths and weaknesses to know which areas to focus on to increase your visibility on TikTok. You can also check your audience’s comments on your past postings to check whether they favor the videos you post.
Make Short but Sweet Videos
The watch completion rate is the key factor in getting on TikTok’s “For You page” is the watch completion rate. If people don’t finish watching your video, they’re less likely to do so again and may swipe away instantly.
So, what should you do? Create shorter but engaging videos. Even though TikTok allows you to record a-minute long clips, you don’t need to use the entire 60 seconds.
Another helpful tip is to engage your viewers by adding a hook at the beginning. The hook serves as a cliffhanger to encourage your audience to continue watching to understand your purpose for posting that video. Remember that as your video completion rate increases, your future videos will likely land on more users’ FYP.
Include Engaging Captions
With only 150 characters, you need to create a short but sweet and engaging caption for your videos to compel and draw your audience’s attention. An ideal TikTok caption should be short but precise, contains relevant hashtags, and encourages audience engagement.
Post During Peak Time
Lastly, you need to know when to post, and this depends on who your audiences are. You must post your content when your target viewers are most active, driving the most engagement you need for your brand. If you post during dead time, your videos will less likely have a high completion rate, and they will not appear on more FYP.
Landing on TikTok’s FYP Is Key
Knowing what FYP means on TikTok and how it works are crucial to help you succeed on this platform. While nothing is guaranteed, try following the tips we have shared to create better video content, generate more engagement, and drive more traffic to your brand.
If you enjoyed reading and have learned something from this blog, check out our other blog articles at iWritingSolutions.
