Summary |
| As a business owner, it can feel like you can not stand out because there is so much competition online. Thanks to SEO tools, you can get better results without spending much money.
With SEO, it will be easier for potential customers to find you. By using the right SEO tools, your website will have a higher SERP to drive more sales. |
You spent hours making your website better, but people are not visiting it more. As a small business owner, you know how important branding is.
The good news? It does not have to cost a lot of money to improve your online presence. With SEO tools, you can increase search results, visitors, and online visibility.
To help you get started, this article will explore the top seven most used SEO tools for small business owners.
Why SEO Matters for Small Businesses
Small businesses have to compete in a big market on the Internet. If you do not do SEO, your target audience might not even see your website. In fact, BrightEdge says that 68% of all things done online begin with a search engine.
Fortunately, learning the importance of SEO for small businesses means agreeing with a number of good reasons, including:
Brings More Website Visitors
Good SEO will make sure your website appears in searches for your products or services. There is a greater chance that people will buy from you if more people visit your website.
Saves Money on Advertising
Promoting can cost a lot, especially for small businesses with limited funds. SEO is a cheap way to get new customers without having to pay for ads all the time.
Once your website ranks well in search engines, you get free traffic from people looking for what you offer. The benefits of SEO last for a long time and do not go away when you stop paying for them.
Improves Local Visibility
Small businesses rely on local customers, and SEO helps make sure they can find you. If someone types in “service near me,” search engines will show yours.
Of all the marketing channels, 49% of marketers say that organic search has the best return on investment (ROI). This means more foot traffic, phone calls, and online inquiries.
Best SEO Tools Provider for Small Business Owners
Too many options can make choosing SEO tools difficult. Small businesses need seo tools at cheap price to attract customers.
Here are some SEO tools to use that you should take advantage of:
1. SEMrush
For small businesses, SEMrush can help them look better online. Both new and experienced marketers can use it easily, making it a great choice.
Top Features
Keyword Research
SEMrush allows you to find the prime SEO tools for business. It provides data on search volume, keyword difficulty, and competition, helping you target the right terms.
Backlink Tracking
You can monitor your backlinks and find opportunities to build more. SEMrush also helps you detect and remove harmful links that could affect your rankings.
PPC Advertising Tools
If you run paid ads, SEMrush can help optimize them. It tracks performance and offers suggestions to increase your return on investment.
Plans and Pricing
SEMrush offers flexible pricing plans to fit different business needs:
- Pro Plan ($129.95/month): Best for freelancers and startups
- Guru Plan ($249.95/month): Suitable for small businesses and agencies
- Business Plan ($499.95/month): Ideal for large businesses and enterprises
2. Ahrefs
You can boost your website’s search rankings with Ahrefs. If you are new to SEO, Ahrefs makes it easy to see what works and what you can improve.
Top Features
Competitor Research
You can look at how your competitors use SEO. So you can learn from them, Ahrefs shows you their best pages, backlinks, and keywords.
Content Explorer
This tool helps you find high-performing content in your industry. It shows trending topics that attract traffic, helping you create better content.
Rank Tracking
Anhrefs lets you see how the positions of your keywords change over time. Your site’s performance in search results will be sent to you every so often.
Plans and Pricing
Ahrefs offers flexible pricing plans that suit various business needs:
- Lite Plan ($99 per month): Great for small businesses just starting with SEO
- Standard Plan ($179 per month): Includes more features for businesses looking to expand
- Advanced Plan ($399 per month): Designed for larger businesses with complex needs
3. Surfer SEO
You can beat the competition by studying Surfer SEO’s top pages. This can help business owners improve SEO quickly.
Top Features
Content Editor
Surfer’s Content Editor guides you in creating SEO-friendly content. It shows you how to optimize your articles based on keyword usage, word count, and relevant topics.
Audit Tool
This tool scans your website to find SEO tools for your website. If there are problems with your rankings, it tells you how to fix them.
SERP Analyzer
Surfer’s SERP Analyzer shows you how top-ranking pages perform. It lets you see what factors contribute to their success, so you can apply those insights to your content.
Plans and Pricing
Surfer SEO has flexible pricing plans for different needs:
- Basic Plan ($59/month): Great for beginners and small websites
- Pro Plan ($119/month): Ideal for growing businesses with more complex needs
- Business Plan ($239/month): Best for larger teams with high-volume SEO work
4. Google Search Console
As of March 2024, Google’s platforms had received about 85.5 billion visits around the world. For higher Google rankings, businesses need the Google Search Console.
With Search Console, you can track how Googlebot views your site and fix problems that could hurt your rankings.
Top Features
Index Coverage Report
This part of your website lets you see which pages Google has crawled. Problems like pages that are missing from the index or have mistakes can also be found and fixed with its help.
Sitemaps Submission
Google will crawl and index all of your pages if you send them your sitemap. This aids Google in discovering and ranking your content.
Mobile Usability Report
Google Search Console alerts you if your website has issues that affect mobile users. It provides suggestions to make your site mobile-friendly, which is important for ranking.
Plans and Pricing
Google Search Console is completely free to use for all businesses.
5. Ubersuggest
Ubersuggest is a cheap SEO tool that can help small businesses get better online. Your website’s SEO performance can be easily checked, and growth opportunities can be found.
Top Features
Keyword Research
Ubersuggest offers keyword suggestions and shows search volume, competition, and trends. This helps you choose the best keywords to target for your website.
SEO Analyzer
This feature scans your site for SEO issues and suggests SEO tools and tips. It makes it easier to fix problems and enhance your website’s SEO performance.
Backlink Data
Ubersuggest provides insights into your website’s backlinks. This will help you figure out how to build more links.
Plans and Pricing
Ubersuggest offers flexible pricing options for small businesses.
- Free Plan: Limited access to key features
- Individual Plan ($29/month): Includes full features
- Business Plan ($49/month): Supports multiple websites and advanced tools
6. Google Analytics 4
The powerful Google Analytics 4 program can help you understand how website visitors use it. While GA4 may seem complicated, it is useful for tracking progress and making strategy changes.
Top Features
Enhanced Event Tracking
GA4 automatically tracks important user interactions on your website, like clicks and scrolls. This lets you see exactly how people engage with your content.
Improved Cross-Platform Tracking
GA4 allows you to track data from multiple platforms, like your website and mobile app. This helps you get a full picture of your customer journey.
Predictive Metrics
It finds patterns in data, like future sales or customers who might leave, using machine learning. Knowing these predictions can help you grow your business.
Plans and Pricing
GA4 is free to use, which is a great option for small businesses with limited budgets.
7. JustReachOut
JustReachOut connects small businesses with journalists, bloggers, and other influencers. Getting your business noticed is easier because it gives you the tools you need.
It’s a great option if you want to build backlinks and improve your website’s SEO through press and media coverage.
Top Features
Pitch Templates
The tool offers ready-to-use pitch templates, saving you time. You can customize them to suit your business, making outreach more efficient.
Media List Building
It enables you to build a targeted media list. This way, you can focus on reaching out to the most relevant contacts for your business.
Easy-to-Use Dashboard
One simple dashboard contains all the data you need. Tracking outreach, responses, and campaign results is simple.
Plans and Pricing
There are three pricing options from JustReachOut:
- Starter outreach ($147/month): Good for 300 email sends
- Advanced outreach ($247/month): Applicable for 1,000 email sends
- Ultimate outreach ($497/month): Prioritizes 2,500 email sends
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Key Features to Look for in SEO Tools for Small Businesses
Not all SEO tools are the same, so choosing the right one can make a big difference. The best tools should have this favorite SEO tools package:
1. Keyword Research
Finding the right keywords is essential for ranking higher on search engines. SEO tools for ranking websites help you discover popular search terms that people use to find businesses like yours. They also show details like search volume, competition, and trends.
With this data, you can create content that attracts more visitors to your website. However, remember that lengthy articles get 77.2% more backlinks than short ones, so it is better to write one.
2. Error Fixing
Technical issues can harm your website’s performance and affect your rankings. SEO tools look for mistakes like pages that take too long to load or links that do not work. When you fix these issues, both users and search engines will have a better experience with your site.
3. Backlink Analysis
When other websites link to yours, this is called a backlink, and it helps your site’s authority. Latest SEO tools analyze your backlinks and show which ones are valuable or harmful. They also track your competitors’ backlinks, so you can find new linking opportunities.
4. Integration with Other Tools
Integration allows you to track data, improve marketing efforts, and manage everything from one place. These tools include:
- WordPress – Helps optimize website content directly.
- Shopify – Improves SEO for eCommerce stores.
- Social Media Tools – Measures engagement and content success.
- Email Marketing Platforms – Connects SEO efforts with email campaigns.
5. Affordable Pricing
Small businesses spend about $500 a month on SEO on average. Little companies still need SEO tools that are affordable and provide good value, though. Many SEO platforms provide free small SEO tools or low-cost plans with essential features.
Subscription plans often vary based on features, so you can choose what suits your needs. Some tools also offer trial periods, letting you test their functions before committing.
Start Improving Your Rankings Today
Raising the profile of your website does not have to be hard. It is easy to optimize your site, fix mistakes, and keep track of your progress if you pick the right SEO tools with the right features. It will take less time for your rankings and traffic to improve the sooner you start.
Does this information ever help you? If so, be sure to read our other blog posts on Intrinsic Writing Solutions.
- How to Drive the Fastest SEO Results – iWriting Solutions
- 11 Google Secrets You Need to Know
- 7 Best Digital Marketing Tools for Expanding your Brand in 2024 – iWriting Solutions
