| Summary |
| Stitching on TikTok is easy, and anyone can do it when they know the proper step-by-step process. This feature is also an effective way to improve a brand’s visibility on TikTok. Easily becoming ahead of its competitors and reaching a wider audience more effectively and efficiently. Through the Stitch feature on TikTok, you allow your brand to grow and become viral. This will allow more people outside your target market to learn about your brand and what it offers. Surely, it’s an effective social media marketing tool. |
TikTok continues to be the top social media platform as it continues to dominate the digital world. Even brands have started to incorporate this platform as one of their marketing strategies. As a result, increasing their customer engagement and brand awareness.
To stay ahead of its competitors, TikTok adds the stitch feature. Generally, it’s a unique tool that makes your videos more creative and interesting. So, continue reading to learn how to stitch on TikTok and why you should be using it for your brand.
What is TikTok Stitch?
TikTok stitch lets you trim and edit the videos you see on your For You Page and insert them into your content.
Thanks to this feature, you can reach a wider audience and allow others to use your videos to generate their own. It’s like expanding your storytelling to inform more people about what you’re sharing. TikTok Stitch also allows you to build and increase your followers.
The main advantage of this TikTok feature is the opportunity it gives the users to create viral content which is different from the original video posted.
Uses of TikTok Stitch Feature
The stitch feature on TikTok allows anyone to be creative and use the feature as part of their content strategy.
Some of the popular and most creative uses of the TikTok stitch feature are the following:
- Participating in viral trends from challenges to sharing personal experiences
- Answering or asking open-ended questions
- Reacting to the original videos created by other brands, influencers, or TikTok celebrities
- One-upping or showing improved versions of the original creator’s video
- Adding your own unique twists to the original video
- Imitating other content creators
How To Stitch A Video on TikTok?
Stitching TikTok videos into your own content is easy with this social media platform’s in-app tools.
Follow the step-by-step guide below:
1. Find the TikTok video you’d like to stitch and tap the arrow icon.
2. Select stitch.
3. Drag the ends on the specific part of the video you’d like to stitch (maximum 5 seconds), and then click Next.
4. Record your video and click on the red checkmark.
After tapping the checkmark, be creative with your video. You can add filters and stickers depending on your preference. When you’re done adding, tap next. TikTok’s caption part automatically tags the original creator of the video you’re stitching.
Don’t forget to add hashtags to allow your video to reach more people. If you wish to see more stitched responses, you can type #stitch and then the original creator’s username on the TikTok’s search bar.
How To Enable Stitch on TikTok
Other people can also stitch your posted content when you enable TikTok’s stitch feature on your videos. This is a good way to generate noise around your content and even a great marketing strategy for your brand.
Here’s how to enable the Tiktok stitch:
1. Go to your profile page on TikTok and click on the “…” icon you can find on your screen’s top right corner. You will be directed to the Settings and Privacy page.
2. Click on “Privacy” and look for “Who can stitch your videos.”
3. There are three options when you click on it: Everyone, Friends, and No One. All you need to do is select “Everyone.” Now, everyone can stitch your video and use it to create their own content.
Can You Add A Prerecorded Video on TikTok Stitch?
Unfortunately, one of the drawbacks of the TikTok stitch feature is that you cannot add a prerecorded video from your phone’s gallery when stitching another user’s video. You need to record and add a fresh one made in real-time.
Stitch Vs. React and Duet
Stitch enables you to add a clip from an original creator’s video to your own, making your video more creative and unique. On the other hand, TikTok’s duet feature requires you to react to the entire video, such as singing along, making comments, or dancing.
However, both are amazing features of TikTok you can use as your brand’s marketing strategy. This increases your video engagement and boosts your TikTok profile to reach and generate more audience.
Why Should Brands Utilize TikTok Stitch?
To make your brand’s social media marketing a success, you must count on three main elements:
- Reach or your brand’s attainment
- Action
- Engagement
The key to increasing your brand visibility, awareness, and sales is to reach a wider audience and motivate them to take action to get to know your brand.
Yes, it does sound easy, but your brand will not be successful overnight. It takes your team’s dedication and determination to create a successful marketing strategy using TikTok.
Using TikTok stitch allows thousands of users to collaborate with the influencers, celebrities, and the brands they love, creating viral content that you can use for your social media marketing.
When your audience stitches your content, you’re automatically tagged to get the credit, and you get free brand exposure from the created video itself.
Examples of Brands that Use TikTok Stitch
Yes, even successful big brands you follow and patronize have started to use TikTok stitch as a tool in their marketing strategies to boost their traffic and improve audience engagement.
Here’s a list of these famous brands:
NBA
“Tell me you’re an NBA fan without telling me you’re an NBA fan.” is the NBA’s simple yet famous stitch that drove and collaborated with all NBA fans on TikTok. It greatly helped improve the brand’s audience engagement.
The video posted by the NBA page gave a prompt to NBA’s Tiktok followers, allowing them to incorporate the NBA video into their video responses.
What the NBA did was a great way to boost traffic to their Tiktok profile because of the free publicity they obtained every time an NBA fan stitched their video. This helped expand their audience reach.
Amazon Prime
Another famous TikTok stitch from a brand was by Amazon Prime, featuring Michael Jordan not wearing any shirt while opening the door. This video clip allowed anyone to stitch the video and finish the scene however they wanted to.
Additionally, this famous stitch on TikTok lets users become as creative and imaginative as possible while acting out the rest of the video.
Urban Decay Cosmetics
Urban Decay Cosmetics was a famous makeup brand that utilized the TikTok stitch feature with the Prince 4 Ever Collaboration product launch. It released a video featuring a close-up look at the products that were part of the collaboration, driving users’ interest and excitement.
This trending product launch led the makeup fans to incorporate the original video into their content, showing their reactions. Urban Decay Cosmetics utilized stitching on TikTok to increase engagement and virality of their product launch.
Adidas
Another successful campaign that used the stitch feature on TikTok was Adidas with its #madepossiblewithadidas challenge. The original video asked, “show me something you thought was impossible before you did it.” So, it received stitched videos of the users doing something unique and interesting that they never thought they could.
Thanks to this Adidas campaign, the stitch chain reached 513,000 views. What Adidas did was one of the best ways you can communicate digitally on TikTok with users you don’t personally know, expanding the brand’s audience and engagement.
Moira Beauty
TikTok stitch is also a great marketing strategy for start-up brands looking to create marks in the digital world, and an example is Moira Beauty. One of the brand’s users, Mikayla, shared a review of Moira Beauty’s cosmetic products influenced by another creator’s review which she tested out herself.
The video became a “review within a review” video, reaching more people with the finished stitched video and increasing its brand visibility.
Boost Your Engagement with the TikTok Stitch
As TikTok continues to create successful additional features for personal and business marketing, many brands have started to adapt to TikTok’s algorithm. As a result, they made the Stitch feature a part of their strategy to improve and enhance their brand marketing,
TikTok Stitch is a fun and interactive way to drive users to collaborate, expanding a brand’s traffic, engagement, reach, and action – social media marketing’s important keys to success.
If you enjoyed reading and have learned something from this blog, check out our other blog articles at iWritingSolutions.
