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You can now manage your multiple Google Ads account using Google Ads Manager, which has a free and paid version. The paid version, Ad Manager 360, has additional features exclusive to users who have paid and reached more than the monthly impressions limit. Additionally, Google Ads Manager has features that can help you provide or restrict access to your staff, clients, or other Google Manager accounts. Follow this beginner’s guide on managing multiple Google Ads accounts with Google Manager and its simple user interface. |
Managing multiple Google Ads accounts is hard enough to keep track of when you log in from one account to another. But Google has provided a tool where you can manage your accounts using a Google Manager account.
Generally, a Google Manager account is ideal for agencies, multiple collaborations with other brands, or if you have multiple clients that need to attend to their campaigns. This article will teach you all you need to know about the Google Ads Manager account.
What Is Google Ads Manager Account?
With a single login in your Google Ads Manager account, you can manage all your other individual Google Ads accounts in one location. You can access other Google Manager accounts and their clients or projects by linking other Google Manager accounts with an existing one.
Thus, having access to other individual Google Ads accounts, you can simultaneously create your reports across those Google Manager accounts.
Later, you’ll see other features besides managing and having access to multiple Google Ads accounts and generating reports, such as efficient billing and testing ad campaigns.
Ad Manager 360
Ad Manager 360 grants access to other features exclusive only to users who will avail of the paid version. Moreover, besides availing the Ad Manager 360, you must have more than the monthly impressions limit, depending on your location.
For example, in all countries, you must have 150,000 monthly impressions from non-video ad units and 800,000 monthly impressions from video ad units.
Plus, it’s also integrated with Google Data Studio, which efficiently helps create insightful reports.
Google Data Studio lets you compare, analyze, filter, and organize data with its user interface design for quick and easy use from executives and developers to staff and teams overseas,You can get Ads Manager 360 by contacting a Google Sales representative, where you can negotiate the pricing.
Book to Read: GOOGLE ADS FOR BEGINNERS
Google Ads Help: About Google Ads manager accounts
Google Ads Manager Account Features
You can do your admin work and manage your ad campaigns here without the hassle of logging in to different accounts and then logging back into other accounts.
Now, let’s look into the features that Google Ads Manager offers.
Reporting Tools
The reporting tools are a very helpful feature for gaining insights using the data retrieved from your ad campaigns.
Some of these reporting tools generate reports that will provide you insights based on the impressions and reach of users and the viewability of ads.
- Future sell-through reports – predict the availability of impressions and sell-through rate (STR) for your entire Google Ad Manager network to maximize revenue.
- Reach reports – this report will display the number of unique visitors and the frequency with which the ad was shown to the visitors.
- Troubleshoot viewability reports – provides viewability reports to improve the ads’ viewability performance.
Highly Specific and Accurate Targeting
Granular Ad Targeting means you’ll set your ads to specific target users. These specific ad targets came from the insights from this particular set of users with frequent or highest traffic on your site.
You can gain insights into your specific target users with the following categories or user preferences:
- User device
- Browsers
- Device manufacturer
- Operating system
- Geographical location
Teams For User Access
Google Manager account has made it easy to give and restrict access to your staff, clients, and third-party users. Providing access levels to different users lets you maintain confidentiality and organized management of multiple campaigns and reports.
You can invite users to your Google Manager account. Still, they won’t be able to have access to that manager’s account. Such users can also remove their access to the linked Google Manager account on their user account.
Bulk Actions With A Google Manager Account
Save time and effort in making changes to your multiple Google Ads account using your Google Manager account for bulk actions such as:
- Bulk editing
- Copying and pasting
- Uploading
You can see your bulk action by accessing the top-level manager account. But the accounts beneath your level won’t see the bulk actions you’ve made.
With a top-level manager account, you’ll also see bulk actions made of the accounts beneath your level.
But if you don’t have access to a top-level manager account, you can only see bulk actions in the “All bulk actions page” of the accounts beneath your level.
Consolidated Billing
Billing your clients’ several accounts is made easier by combining invoices from these clients’ accounts on a monthly invoice. You can also track which accounts are billed on your manager account dashboard.
How To Create Your Google Ads Manager Account
Create your Google Ads Manager account through the following steps:
1. Go to the Google Ads Manager homepage and click the ‘Create a Google Ads manager account’ button.
2. Up to 20 Google Ads accounts can be created using the same email address, and manager accounts are counted.
3. Provide a name for your manager account, which this name will be the one visible to your clients.
4. Select how you will use the account, which can be by managing multiple accounts or other accounts.
5. Select the country and time zone.
6. Select the permanent currency for your account. Clients are billed in their chosen permanent currencies on their accounts.
Click ‘Explore Your Account’ to start navigating the page.
Book to Read: Rapid Google Ads Success
How To Test Your Ad Campaign For Smooth Launch
The user interface design and the user experience help increase your SEO ranking and have frequent and more user visits.
The Google Ads Manager account provides you with efficient and effective testing for your ad campaign by following these phases provided by Google.
For each phase, you should take note of these practices to measure your ad campaigns effectively:
- End-to-end test early – lets you ensure your systems can accommodate complex targeting.
- Test for various site usage – test your site to see if it’s smoothly working on different devices and browsers.
- Include third-party integrations – check on the systems outside Ad Manager or third-party reporting since they also provide specific testing recommendations.
Phase 1: Set Up Your Test Environment
Create The Test Objects Within Your Network
You’ll need these test objects to provide data separated from the real campaigns you’re running and how you’ll be able to manage them once created.
- All objects – you can name them TEST or Z TEST so you can later filter and identify the test objects from the real campaigns.
- Advertisers – you won’t be able to delete the created advertisers. However, you can change their status to inactive and zzzzz to their name so they’ll be placed at the bottom of your advertiser list.
- Ad units – test the ad units with your web developers and archive the ad units once you’re done with testing.
- Orders and line items – create customized data by creating custom fields in your line items or orders to filter and identify test objects from real objects.
Use A Development Site
The development site is the copycat of your live production site, so your live site operations won’t be affected when testing.
Generate Impression From The Test Data
Using the test data, generate test impressions to see how ads are being delivered by refreshing the page on your development site every few seconds.
Ensure your manual or automatic refresh rate is right so the test impressions won’t trigger your Ad Manager’s spam filtering.
Phase 2: Check On The Ad Manager Tagging
A test page for the ad tags will let you see if the ad tags function correctly, where this can be your reference for the functionality of such elements on your live site.
For phase 2, ensure these tags have correct ad units, key values, and sizes on the test page.
You can also test the different layouts of your web properties on your desktop or mobile devices, ensuring these tags interact with the web pages.
For you to monitor the ad tags running on the web pages, you can use the following tools:
- Chrome DevTools – for monitoring Ad Manager tags and requests if there’s latency or other issues.
- Google publisher console – for testing ad tag performance and debugging errors
Phase 3: Test Trafficking Setup And Creatives
From your Google Manager account, you can directly preview the creatives on your site. These creatives delivered to your pages must be associated with the line items.
Such creatives can also be previewed before their start date. Other than an on-site creative preview, there are other options to preview creatives under the “Preview” tab:
- Mobile
- New Window
How Many Google Ad Accounts Can You Have?
As mentioned earlier, you can have up to 20 Google Ads accounts (including manager accounts) on the same email address.
You can create a Google Ads Manager account to have access to more than 20 accounts, where you can also manage them all at once.
Google Ads Manager Is Available On Google Ads Mobile App
You can access your Google Ads Manager account on the Google Ads mobile app for iOS and Android.
Moreover, the Google Ads mobile app has a user-friendly design. You can now navigate and manage multiple accounts on your Google Ads Manager in just a few taps.
Book to Read: Google Ads (AdWords) Workbook
Conclusion
Google has made it easier for you to navigate multiple Google Ads accounts with a manager account.
Features such as consolidating billings, generating reports, and bulk actions on your Google Ads Manager account have a simplified user design. Although, other features may be a bit complex to understand, like testing your ad campaigns.
With such complex features, you must know further about test objects, a development site, and ad tags. But all in all, the Google Manager account is convenient since everything is in one place! Make the most out of Google by boosting your search engine rankings using its other platforms and features.
Check out these blogs where Google can help you start in digital marketing and how Google works its SEO rankings.
- 9 Things To Know About Google Knowledge Panels
- What is Google AdWords SKAG Strategy?
- Which is Better Between SEO and PPC?
