Utilizing on-page SEO is very important in the digital world, where any business, brand, or website can be your competition. On-page SEO allows you to make enhancements to rank your website better on different search engines. Such improvements can range from content, design, and other on-site items that negatively impact your SEO.
There’s no need to put out much investment with on-site SEO to see great improvements. Your website can appear first on search engines even with a small budget when you know how to optimize properly.
One of the famous tools in on-site optimization is Surfer SEO. Let’s talk about what it is, its key features, pros, and cons, and compare it with other applications to help you decide whether it can help with your website’s digital presence.
What is Surfer SEO?
Surfer SEO, a cloud-based tool, is mainly used for on-page optimization by making your website more search-engine friendly. This online tool works by analyzing the content of your webpage and comparing it with other web pages in the SERP ranking.
It performs a data-driven analysis to help you determine what’s missing or what’s too much on your web page, which a better-ranking page does or does not. The factors affecting the analysis are keywords, phrasing, keyword density, descriptions, meta tags, HTML codes, and images.
When Surfer SEO provides you with that information, you are now aware of what to do and execute what needs to be done to outrank the higher web pages.
What are the Key Features of Surfer SEO?
These key features make Surfer SEO a trusted SEO tool by most web builders and business owners.
SERP Analyzer
The SERP Analyzer is the most important feature of Surfer SEO. It is a tool used to analyze and identify the highest-ranking pages depending on a certain term you have specified. After analyzing, it determines which factors have positively affected and helped the pages rank higher, and it hands the advice to your website.
Some of the factors that the SERP analyzer utilizes are the following:
- Number of headings
- Page speed
- Text length
- NLP entities coverage and sentiment
- Keyword density
- Referring URLs and domains
For instance, SERP analyzes the appropriate keyword density in your competitor and compares this with your page to find a link-building opportunity.
Content Editor
Surfer SEO content editor is a useful feature that allows you to create on-site SEO-optimized content and improve your past content. It generates real-time results based on the data obtained from the SERP analyzer and performs optimization as you write and improve.
Keyword Research
With Surfer SEO’s keyword research, you can now search for keyword phrases similar to the search results on Google. The similar search results with relevancy levels and volume are all based on SERPs.
So how does the keyword research feature work? It presents a list of keywords you can consider during your page optimization. If you want your web page to rank higher in certain locations, all you have to do is change the location focus of Surfer SEO’s keyword search. It provides you with different keyword suggestions based on that specific location.
The keyword research feature has a built-in clipboard, allowing you to create a list of targeted keywords. With the built-in clipboard, you don’t need to copy and paste the keywords anymore.
SEO Audit
An SEO Audit is an automated tool that provides step-by-step instructions on how your web page can generate higher rankings based on your organic competition. It gives different suggestions and recommendations on improving your content to make it the best and rank better on search engines.
Keyword Surfer
The keyword surfer is a Surfer SEO Chrome extension that helps reveal search data and performs keyword research on Google Search. You can instantly determine a query’s monthly search volume with this extension.
Surfer SEO Pricing
Generally, you have two kinds of payment methods for Surfer SEO. You can either pay your chosen plan monthly or get a discount of 20% when you pay annually. There are three different plans you can choose from: basic, pro, and business.
Basic
The basic plan is the most affordable plan that starts at $59 monthly and $590 annually. These are the following features:
1. 15 queries a day for the SERP Analyzer
2. 25 queries a month for the Content Editor
3. 25 queries a day for backlinks and visibility
4. Unlimited keyword research
5. 10 queries a month for NLP analysis
Pro
The pro plan is Surfer SEO’s most famous plan, with the price at $99 monthly and $990 annually. Take note of the following features:
1. 50 queries a day for SERP analyzer
2. 100 queries a month for the content editor
3. 100 queries a day for backlinks and visibility
4. Unlimited keyword research
5. 50 queries a month for NLP analysis
Business
A business plan is the most expensive plan, at $199 monthly or $1990 annually. The following are its features:
1. 100 queries a day for SERP analyzer
2. 300 queries a month for the content editor
3. 300 queries a day for backlinks and visibility
4. Unlimited keyword research
5. 150 queries a month for NLP analysis
Aside from the three plans, there’s also a hobby plan priced at $29 a month. You can also try Surfer SEO’s enterprise plan with a customizable price depending on the features you want.
If you want to test the waters with Surfer SEO, it offers a 7-day trial priced at $1. The trial is a good way to check whether its features will work with your web page.
Advantages of Surfer SEO
Most web builders prefer Surfer SEO because of the following advantages.
User-friendly
Surfer SEO is a user-friendly and easy-to-navigate on-site SEO that lets you focus on optimizing your web page instead of wasting your time navigating and locating the right button to select and click. The results are also presented in an appealing manner, allowing you to see them without any difficulty.
Real LSI Keywords
With Surfer SEO, you are provided a list of real LSI keywords, which are contextual phrases and keywords related to the primary keyword of your content.
SEO Audit On the Go
A proper tool like Surfer SEO does the SEO auditing for you, comparing your page to your competitors as quickly as possible. With this, you can determine the strengths and weaknesses of your web page and use this information to improve your content and rank better on search engines.
Provides Assistance with Your Content Structure
Aside from keywords and keyword frequency, on-page SEO is also concerned with the structure of a web page. A web page with appropriate elements like titles, meta descriptions and tags, and proper media is more likely to rank higher than a web page without.
Surfer SEO has done a pretty good job of analyzing the content structure of web pages. It has the ability to locate all the errors without having to use other tools to extract the data it needs.
Disadvantages of Surfer SEO
Like any other online tool, Surfer SEO also has its disadvantages you need to be aware of before trying it out for your web page.
The Number of Queries
The number of queries your account is allowed depends on the plan you choose. However, you are only allowed a maximum of fifty queries a day with Surfer SEO’s most expensive business plan. While small website owners may find this enough, big companies and agencies may find the maximum number of queries too limited.
Keyword Tool
The keyword tool is considered an underdeveloped feature of Surfer SEO. Its metrics are unclear, and the results may come out differently when you use other online, on-site SEO tools.
Suggestions Can Affect the Readability
While there are a lot of suggestions Surfer SEO has for the improvement of your web page, too many recommendations can negatively impact your content’s readability.
Surfer SEO VS. Clearscope
You’ll see various Surfer SEO alternatives, such as Clearscope. It’s one of Surfer SEO’s famous competitors, priced at $170 monthly. Clearscope helps web pages create content that can help outrank other competitors. It’s also capable of wordpress and Google Docs integration.
While the key features of Surfer SEO and Clearscope are comparable, Surfer SEO is more affordable, so it’s a better choice for small web owners who are within a budget range.
Surfer SEO Vs. Marketmuse
Another strong Surfer SEO alternative is Marketmuse. It’s a comparable online tool to Surfer SEO because of its great content optimization. However, Surfer SEO still wins because of its cheaper starting plan. Marketmuse starts at $179, which is not suitable for start-up businesses on a budget.
Surfer SEO Vs. Semrush
Both Surfer SEO and Semrush are online tools mainly for web page optimization to improve search engine rankings. While Surfer SEO is a cloud-based SEO tool, Semrush is an all-in-one onsite tool with several key features useful for digital marketing. To further help you understand the differences, the table below summarizes how Surfeo SEO and Semrush differ.
Image Source: https://www.everythingfreelance.com/vs/surfer-seo-vs-semrush/
Overall, Semrush contains more features like social media engagement and generating more targeted marketing campaigns. However, its price plan starts at $199.95 monthly, which is not affordable, especially when you are just starting to make a digital presence for your brand and website.
Surfer SEO IS Your All-in-One Online Companion
Surfer SEO can be the solution to all your digital marketing problems. It’s your perfect companion for page optimization to allow your content to appear higher in organic search engine rankings.
Surfer SEO’s user-friendly interface doesn’t need any expertise or professional skills when using this tool. This online tool is also ideal for start-up companies because of its affordable plans. The 7-day free trial at $1 is also a game-changer!
If you enjoyed reading and have learned something from this blog, check out our other blog articles at iWritingSolutions.
