| Summary |
| You should determine which platform and strategies will make your content more engaging and create connections with your clients. Generally, it should be clear to clients that what you’re showcasing is intended to either entertain, inform, let them save through discounts, create awareness for a cause, or provide solutions. |
Nothing’s more genuine than the efforts put into creating content that considers clients’ needs to reach out to them. However, attracting clients is another tale to deal with.
Putting your content out there won’t be enough in a content marketing world.
That is why content marketing metrics are always needed for insights these days, whether it’s an application or subscription to get analytics or content marketing services. It’s a demand to see if one has reached their targeted marketing goals or revenue every month.
You can offer so much, and what you can do is channel them into different things, so here are some hacks worth trying to reach your marketing goals.
1. Social Media Friendly
You have to consider social media marketing, as social media engagement means more audience on Facebook, Twitter, Pinterest, and Instagram and is one of the most effective in attracting clients. Your social media presence is important since it’s one of the easiest ways for the client to contact you. Make sure that you respond to their questions, comments, or concerns.
Looking in on their patterns and habits, people click on and follow a brand on social media because:
- 26% say it has helpful information related to a hobby
- 25% say for product information (25%)
- 21% say it has a funny or interesting content
- 15% says for them to get deals and discounts
- 9% say because the brand stands, supports, or participates in movements or a cause
- 2% say because of the strong community online
You should already have ideas on which marketing strategy you can pull off from these statistics.
2. Well-Researched Content
Well-researched content implies that you have a lot of knowledge about the topic you are discussing. This helps in attracting clients since you show such expertise and comprehensive explanations of the questions they have in mind.
Also, creating quality and relevant content can boost your search engine ranking, so your content is doing the work for you.
The facts presented to potential clients give them very helpful information, which is a way to connect with them. A call-to-action should complement your content as you persuade the clients with data and what you can offer since you know the facts, the hows, and the workarounds.
Use a call-to-action that the wordings are direct and instruct the clients on how to avail them. You can see on the image the difference in how wording affects how you would persuade them to get a subscription, a quote, newsletters, or downloads.
3. Gamification
Whether it’s from an app or your website, the concept of gamification, as you know how gamers can be, is dedicated to finishing the game because of its rewarding achievements. This lets people continue and repeat the same actions because it has a positive outcome.
Gamification is not just about using the game concept to hook the clients but also the whole vibe, including attracting graphic designs and art styles. You can then include milestones, something they can earn, such as points or badges.
This also keeps people entertained with the mechanics you’ll be providing them. For example, as they start signing up, they get to have certain points and a membership badge to level up if they earn enough points for that level.
To gain these points, they can avail of a product that comes with certain points or from incentives like referrals and attending webinars. Games, or in general terms, goals, and motivation, must have dedication, priority, and importance. Having motivation keeps people continuing to reach a goal, wherein the goal is the reward.
The same with gamification; you have to make your client motivated first for them to reach a goal. For example, the motivation is to earn more and more points. The goal is to have points enough to redeem and use for their next purchase or get a platinum, silver, or gold membership with perks.
4. Press Release
You may have already seen it with paid partnerships about the buzz and attention it creates. Press releases can reach a lot of people, which may lead you to attracting prospects. It’s best to share a story or a background of your brand, features of your products or services, ad campaigns, or highlight what the brand is best at.
Publicity and reputation are being built on a press release. It should make enough impressions to attract prospects and turn them into buyers. Being posted on reputable sites also gains confidence in your brand. As it is posted on reputable sites, it can increase your SEO rankings, making you more relevant to certain keywords or topics.
5. Early Adopters and Influencers
The early adopters are the ones who test the innovations or contents of the ones who created the content or technology. They are mostly tech enthusiasts who may have enough expertise to give reviews and discuss your brand. There are also certain sites or Youtube channels whose sole purpose is to give feedback, reactions, and reviews.
You can try reaching out to them for your brand’s visibility. At the same time, you can highlight the features of your products and services and work on things that can be improved.
Influencers have enough followers to share your content with and reach thousands or even millions of people. Early adopters and influencers already have the formula within their contents and channel into attracting what can be the next thing people would gaze their eye upon.
You can also give them freebies, or the products and services you offer for them to test, feature, or make a review about it.
6. Freebies
It sounds thoughtful to send someone a gift. With freebies, you get to send your love to your clients and tell them how appreciative you are to them. Freebies may be offered as referral incentives, such as sending link invites or sharing them on their social media accounts.
This may also be offered as loyalty perks or on every brand’s anniversary.
7. Get A Content Manager
A content marketing manager already has enough experience and skills to know the workaround on what is effective or not in a marketing strategy.
If you want to ensure your marketing strategies lead somewhere, you can hire a content marketing manager or a content marketing specialist, depending on your budget.
The distribution of tasks is important, and having a content manager will smooth out the operations and guide the staff on exactly what to do.
Here are some of the tasks and responsibilities of a content marketing manager:
- Manages content to increase web traffic and brand awareness
- Measures and reports the analytics from the marketing activities and strategies
- Responsible for creating and distributing content on the different platforms
8. Videos and Podcasts
People look for new content daily. This is a way for people to know more about your brand, especially on podcasts and Youtube channels. Discussion on certain topics can help them be informed and let them know your expertise on the matter and your opinion when it comes to your industry.
You can invite influencers or early adopters to engage in discussions or try your products and services. Additionally, you can discuss certain topics relating to your industry or how-to content for your Youtube videos. Podcasts should be at least 15-min long and consistent with releasing new content every week.
Conclusion
You can start with the hacks that you think may be within your budget and the ones that seem doable on the first take. Additionally, you may see the amount of effort big brands use in brand awareness, and yes, they may cost a lot.
But these hacks can help you, especially in using the best platforms and the content that will match your brand as part of your strategy in attracting clients.
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